Dr BJ Fogg, founder of the Stanford Persuasive Technology Lab, provides a convenient model for understanding how we can use design to influence behavioral change.More at
www.behavioralmodel.org
www.bjfogg.com
http://captology.stanford.edu
Dr BJ Fogg, founder of the Stanford Persuasive Technology Lab, provides a convenient model for understanding how we can use design to influence behavioral change.
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